DB's trend landscape
Twenty-four trends in the areas of Customer, Society, Policy and Global Economy that are essential for DB's future
Customer
Their needs have changed swiftly in the past several years. Digitalization and technical innovations determine what customers expect. Connected mobility and logistics services that can be managed conveniently on the go and in real time are in demand. At...
Society
Our social environment is developing at high speed. By 2060, ten billion people will call our planet home. People are increasingly moving to cities to find work and prosperity. Yet Europe's birthrate is falling. Employers here increasingly have to compete...
Policy
The policy landscape in Europe is shaped by greater acceptance of government regulation, but also by calls for more competition and liberalization. Climate change continues to be a concern. The debate about mandatory CO2 reduction targets at the UN level...
Global Economy
The global economic structure is confronted with more risks since the financial crisis 2008-09. The rise of emerging economies – the People's Republic of China first and foremost – continues, but also harbors social and environmental risks. As these...
Trend box
Perspektivwechsel und Impulse für innovative Strategiearbeit
