Quality is the key to customers and thus to economic success

Article: Quality is the key to customers and thus to economic success

DB must improve its quality, and that's why it has refined its strategy. Customer satisfaction is now a primary focus of DB 2020+ and DB's aim to become a profitable quality leader.

We are relying on three aspects to improve quality: 

Culture of quality: consistent focus on customers and operational excellence
Digital expertise: for innovative solutions in our core business and to generate new business
Increasing performance: we are taking responsibility and increasing our output

These aspects serve as the thread that connects our four new strategic Group programs.
In addition to Zukunft Bahn, these programs include:

  • Fully automatic driving on rail
  • Autonomous driving on the road
  • New business models