Article: This is green.
Sustainability is not only of central importance for the economic success of Deutsche Bahn. It is also a key promise made by DB to its customers, society, and the state. In view of the most pressing challenges currently posed by climate change, Deutsche Bahn is focusing on climate protection and climate resilience. At the same time, DB is working with its stakeholders to ensure responsible use of resources, protection of biodiversity and noise reduction for local residents. With its environmental brand This is green. DB shows how sustainability is anchored in the operational value chain. The portfolio comprises more than 150 specific measures in the areas of climate resilience and climate protection, nature conservation, resource protection and noise reduction. Many of these measures come from committed DB employees, whose ideas are making an important contribution to DB's ecological transformation. The environmental brand makes Deutsche Bahn's ecological commitment tangible for the Group's numerous stakeholders. For example, sustainable products and services are marked with a This is green.- signet including a measure number and a specific message - whether on trains, at the station or purely digitally. This increases the recognition value and provides orientation. At the same time, more detailed information on the individual measures can be found at any time on Deutsche Bahn´s sustainability website. With its environmental brand DB provides transparent information about the successes of its ecological transformation - but also about potential challenges.
This is green.- measures: A selection